I thought this might be a good article to publish here on Ebooks With Reseller Rights as I sometimes have problems wirting.
The more I work with authors to help them understand the ins and outs of e-business book marketing, the more I realize that there are five basic and fundamental mistakes that 9 out of 10 authors consistently make.
If you don’t fall victim to these five book marketing fiascoes, you’ll be ahead of the pack…way ahead. So, actuality are bristles things to abstain back business your books online:
This is the #1 big kahuna and the place where 99% of authors quite simply stuff it up. Most of the authors I work with have had little to no success marketing themselves and their books online because they’re not thinking the way Internet marketers think — they have no systematic plan for finding, targeting and ultimately dominating a list of keywords and phrases related to their book or expertise.
In adjustment to accept success online, you charge to accustom yourself with the abstraction of long-tail keywords; to accept how to assay your competition; and how to know, with about certainty, how abundant cartage a accurate keyword gets.
Thankfully there are accoutrement out there that do all three. You can acquisition them at the links at the end of this article. Be sure to check them out.
Surprisingly, alike abounding authors with abounding books to their acclaim — able writers who can address volumes on their breadth of ability — somehow anticipate that they can skate by online with aloof a brace pages (or alike paragraphs!) of content.
Here’s the deal: Google and the added chase engines LOVE content-rich sites. This is why behemoths like Wikipedia get so much traffic. They accept millions of pages in Google’s index. How many pages from your site does Google know or care about? My guess is it’s probably between two and five.
You’ll never rank able-bodied for annihilation added than your name with that affectionate of site. Bottom line: don’t think you can shortchange people online. If you want your site found, and you want potential readers to care about your online marketing book, demonstrate why they should by providing great free content upfront.
If you haven’t noticed, the Internet is changing. In aloof the accomplished brace of years, sites like Facebook, Digg, YouTube, and EzineArticles.com, along with services such as Twitter, have completely changed the way people interact online.
Gone is the top-down access of “yesterday’s” media, which is bound actuality replaced by a bottom-up arrangement area absolute people, not editors, adjudge what’s hot and what’s not.
If you’re not using the sites mentioned above, along with about 100 others that can help you sell more books, you’re missing the biggest sea change in online marketing that you’ve ever seen. (See the links beneath for assets that will advice you analyze dozens of sites area you should be business your books.)
It’s amazing how abounding authors don’t booty advantage of the best able online business apparatus there is — the adeptness to body a abject of abutment and loyal admirers through things like commitment lists, or “followers” on Twitter, or subscribers to an RSS feed, or any cardinal of added methods that acceptable Internet marketers artlessly booty for granted.
Here’s why this is so important: it’s infinitely easier to sell to people who already know, like and trust you than it is to sell to people who have no idea who you are.
If someone buys one of your books, they’re an ideal customer for your second, third, and fourth books. But if you accept no way to ability the bodies who bought your aboriginal book, you’re activity to accept to go through the absolute “customer-acquisition” action anniversary and every time for every new book.
Wouldn’t it be easier to write a couple emails and send them to your fans? Or to artlessly put a column up on your blog with a new book announcement? This is the way authors build empires.
What? That’s a mistake? But isn’t that the point? Yes and no. I’d argue that by focusing on selling your book to the exclusion of everything else (see point #4 above), too many authors actually miss out on the long-term benefits of generating a loyal following online — the kind of following that buys hundreds of thousands of books.
What’s better, affairs one or two books a day now, or affairs bags of books a day a year from now? Stop struggling. Start architecture advice empires the way the best acknowledged Internet marketers do. Stop aggravating to advertise a book or two actuality and there. Start focusing on getting great content out to the people who need your book and know how to get traffic.