Two Ways to Get Your Articles on Websites in Your Niche

Given the amount of resources that an Internet business puts into article marketing, we all hope for a good return on our expenditures.  Whether we write the articles ourselves, use the writing talents of members of our staff or outsource to a professional web writer, online marketers want to recoup those expenditures as quickly as possible via increased traffic and revenue.

Article directories are the most frequently used distribution point for our content.  A good article directory offers us three major advantages.  The first of those is that a top ranking article directory gets a lot of visitors.  That means a lot of people have an opportunity to find our article there.  An attractive title will encourage a lot of those visitors to read our articles and, perhaps, click through to our website.

Second, webmasters of other sites within our niche will pick up our article with our embedded links for publication on their own sites.  These sites will typically have far less traffic than the article directories, however that traffic will tend to be highly targeted.  Thus, a higher proportion of those viewers will be drawn to our article.

Visibility of our links to the search engines, thereby improving our position in the search engine listings, is the third advantage of submitting our content to article directories.  Unfortunately some of the benefit of our search results will be limited and temporary, because repeated publication of the same article on a number of sites will be considered duplicate content.  Once the search engine robots have done their job properly, most of those duplicate external links will have disappeared in terms of their SEO value.

If we handle of syndication to article directories properly, we will provide unique articles to each directory to which we submit.  We can accomplish that efficiently using article spinning.  However, even when we go to the trouble of spinning so that each article directory gets a unique version, those niche sites that get our articles from the same directory will be duplicate content.  So this approach to spinning is a huge improvement over distributing the same article to multiple directories, it leaves room for improvement in maximizing our benefit from our article marketing efforts.

Another alternative is to add to our syndication plan a system by which we can distribute unique, spun versions of our articles directly to individual sites within our niche.  This can be an extremely tedious process as it involves considerable research time in finding those sites, establishing contact with the webmasters and persuading them that it is in their interests to publish our articles with our links on their sites.

Happily for those of us who rely heavily on content marketing, there is a new, mostly automated system to handle such distribution.  This unique approach is a content distribution consortium of publishers and content providers.  I go into the specifics of this article marketing system elsewhere.

Tagged with: Article marketing • Marketing • Search Engine Optimization

Filed under: Article marketing

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