Image by Denis Collette...!!! via Flickr

Here are basic ideas for those researching effective web design and marketing:

• Automate, Automate, Automate! The work involved in web marketing can be very tedious. Before you get caught up in some lengthy promotion or submission process, think about whether you could get a freelancer or a software to do it for you. Or whether it needs to be done that way at all.
• Beware The Latest $49/$97/$149 Software. There are a lot of internet marketers who’ve realised that a good way of making money on the internet is to hustle other internet entrepreneurs, as there are so many of them. This often is done by packaging up, in a software or service, a wheeze that was cutting edge six months ago. By the time Joe WebMaestro gets wind of it, it’s moribund. Research it carefully before plonking down money for it. Seek out independent reviews.
• Post In Popular Message Boards And Blogs to kick your campaign off, if they will let you use straight hyperlinks in your signature. This is a short-term measure if you want to acquire back-links. It’s a long-term method if you want to sell to forum members.
• Beware Of The Guru! There are a multitude of semi-famous marketers and their followers out there selling courses, books and videos on how to make money in web marketing. They are marketing advice on how to do marketing! Nice work if you can get it. The best advice you can get about internet marketing is on marketing discussion boards. Even then, you need to use your own personal noise filter to winnow out the gems from the dross.
• se A Popular, Inexpensive Web Host. Here are a few filtering criteria: Google PageRank of at least 5. Send them an email or two. See how long it takes to get a reply. They should have a message board (another indication of popularity and customer support). Oodles of features offered (MySQL databases, Cpanel, Fantastico). Recent positive reviews in webmaster discussion boards. Offers Linux servers (Windows costs more, and offers less). Cost per month can be as low as $10, and still have all the features above.
• Useful Software:
  1. Easy Text To HTML Converter. This software can batch convert text files to HTML. See also: dirHtml. WordCleaner can convert Microsoft Word documents to HTML.
  2. WinSCP. This is a very clever piece of FTP software.
  3. AXS Visitor Tracking System. A very fine hit counter.
  4. Port 2096. If you have CPanel on your webhost, yourdomain.com:2096 is the net address of your email accounts.
  5. Netscape Communicator 4.8. This has a very good email client (Netscape Messenger) and a handy freeware WYSIWYG HTML editor (Netscape Composer) in it.
• Submit Articles To Article Directories. What you need is a service or a software that will do this for you automatically. Submission by hand is fatiguing and time-consuming. Ask in web marketer discussion boards about the latest softwares and services.
• A Super-Simple Site In An Emergency: Use a text-to-html generator to create net pages from text files. Then use an index generator to make an index HTML page of these files. Tart these pages up in a WYSIWYG web page editor. Then FTP upload them to your webhosting account. Voila! A super-simple web-site. Want something fancier?  Get an internet hosting account with Cpanel and Fantastico. Look for the ‘Wordpress’ option in Fantastico, and install it. Then get a search engine optimised theme for your blog; the default install isn’t search-engine friendly.

I hope these few basic ideas will assist you in getting useful web design and marketing done efficiently.

About the author: Niccolo Svengali is an author for web designers and UK secured loans web sites in London, UK.

The principles of web design are applicable in every field of designing whether it is for web design or any other form of designing. They lay more emphasis on putting the design elements in an effective manner. The principles help you to achieve the results that area more pleasing.

• Balance may be defined as the accurate placement of the light and the heavy elements on the page. The balance principle helps us to achieve the results that help us to design the layout that works better. It may be described as the actual interpretation of the gravity in the design or in other words it is the distribution of the elements in the design. The balance designs can be controlled in three main ways viz: Symmetrical balance means placing the elements in an even fashion incase you are placing heavy elements on the left side then similarly you would place the heavier elements on the right hand side. The second way in which you can achieve balancing is asymmetrical balance wherein consider for instance you are intending to place the heavier element in front of the center line then you need to place the heavier element somewhere far off from the centerline. The next criteria that you need to consider is the off balance style, in this form the design is totally unbalance. In case your website has content which is intending peoples to think then it is important to note that you can go in for the discordant or the off balance style.
• Contrast: Contrast might be defined as the difference between the similar element, further it’s not applicable only to color consider that there are several lines and one of the line is longer that other lines,then there is presence of contrast in this scenario. So it is important to note that incase you are applying contrast in web designs then you do think beyond color. You can use contrast by showing differences in the font size and font family. Headlines are much more contrasting than the surrounding text in nature. Links also provide complete room for contrast, like the underlining and color of the link content provides room for contrast.
• Emphasis is the focal point that is provided to some content. A good web designer will determine the hierarchy to the content. It’s a way of determining the elements that are more important that others. Emphasis can be implemented by the semantic mark up, fonts and the color in the design.
• Rhythm: Rhythm is also defined as repetition. Rhythm will bring in internal consistency to web site. Repetition is a good way to attract the attention and instigates the attention of the people. Maybe you can repeat the headlines several times to generate greater emphasis. It can also be implemented by repeating the text in HTML, insert images a number of times, repeat the navigation elements in all the pages.
• Unity: Unity may be defined as proximity or in other words it is the principle of keeping the similar elements together and keeping the different elements apart. Unity can be achieved by the placement in your layout.