The Auto-Responder That’s Right For You

Sunday, September 6th, 2009 at 10:15 am

: Image by Stéfan via Flickr

If you are looking to start an online business, then you should know that using an auto-responder will play a huge role in your success. Properly configured, It will help you to better create relationships with potential customers in all ranges of the buying stage.

Auto-responders can be used for more than just “auto responding”. You can manage contacts with them. Management of future email blasts is another use for them. Also, they take all the manual work out of building and storing multiple lists and email sequences.

Two different types of auto-responders are available:

• Subscription based auto-responders

With this type you don’t have to install it on your server. For newbies this may be the easier route. With this type of service, there is a monthly fee.

There are also some drawbacks to the subscription based auto-responder. You may feel restricted by the number of contacts that you can have. You could be sharing the IP address with other subscribers with these types of services. Depending on the service, your emails may not always reach their destination. Ultimately, buying a one-time server based auto-responder can save you money over using the subscription type.

• One time pay auto-responders

This type has many more benefits than drawbacks. First, you can have as many contacts as you can possibly add without paying a penalty. Plus, by getting a dedicated IP address, you will insure that your emails will reach your contacts because you will lower the risk of getting blocked by the email providers because of spam. Unlike subscription auto-responders, you will have better control of your contacts with this type.

You can expect more options for configuring the server based auto-responders including the option to set how many emails go out per minute. Sending out too many emails at one time can draw a flag or even get your IP address blocked.

Knowing the right type of auto-responder for your individual situation can save you time, money, and even keep your stress lower. Choose carefully and great rewards will come from this powerful tool.