The Effect of Backlinks on Your Web Pages
The main goal of any web site should be to get attention and get as many people as you can to visit your web site. Be it selling a product or service or conveying an opinion or information you want to get attention and this means getting traffic. You need a significant proportion of your traffic to come from the search engines. Certainly the lowest cost and best targeted traffic will always be brought to you by the search engines.
Search engines make their living from delivering relevant and useful results to their users. Searchers will return over and over again to a search engine that delivers the most relevant results. The more frequently users return to the search engine the more opportunity and income the search engines create. The objectives for you and your web pages is precisely the same as the search engines.Position yourself in the mind of your users as a relevant source of information and make them visit over and over again.
So what should you do?. There are two methods that you can use. You can work hard to produce very good content and publish it on your web pages or you can advertise using methods such as Pay Per Click or Google Adwords.
Search engines see nothing but keywords or key phrases everything else on the Internet is invisible. Keywords tell the search engines what the user is looking for. The search engine goes and looks in its vast index of web pages and selects the most relevant web pages and then returns them in a list that is ordered in terms of relevance and authority. Search engines decide what web pages are returned by using two prime factors – authority and relevance.
Authority is a function of the back links to a web page and relevance is largely down to on page factors such as the number of times a keyword appears on the web page. Search engines calculate the position of a web page in a returned list of results by measuring the authority and number of backlinks to each page.
Back links are critical to the quality of the search engines perception of your web pages.
Back links have two major functions – routing traffic to your web pages and helping the search engines determine the ranking of your web pages in the results returned by a user search. Users will follow links they find in content if the back link is labelled with relevant text. The technical term for text associated with a back link is “anchor text” and this play a role in the value attributed to every back link discovered by the search engines. Each back link has a value associated with it which can vary depending upon its origin.
Web pages with back links from authoritative pages acquire authority in the eyes of the search engines.Significantly authoritative web pages can pass some of their authority through the back links to your page.
Tagged with: Backlink • backlinks • Google authority • keywords
Filed under: Internet Marketing • Search Engine Optimization
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