During a recession like this, learning about how to increase profits is usually the most rewarding experience for any business leader.

How does this happen? Well, it really should not be any surprise that the absolute top way that is encountered for the business leader improve the bottom line is to self-publish a book and become a bestselling author.

Wonderful, you’ve made the decision to self-publish a book. Congratulations, success is in your future! A book can give you recognition and help you to attract higher numbers of customers to your business. If such things are your only reasons, then the sooner you self-publish a book, the better. However, if you are just focusing on having a book fast, you might miss one of the best reasons for having a book…and that is to make money.

Getting an eternal bestseller credential and attracting more clients can actually be achieved quicker and easier says top business coach DrProactive Randy Gilbert, if you “slow down and take some time to create a bestselling business around your book”. DrProactive says you will end up with a higher profits, an outstanding book, and a passive income far in excessive of what you would have otherwise made with just a book.

It can make you a bestselling author, and a millionaire at the same time, which is why DrProactive named “bestselling business”. Learning how to start writing a book and building a business around it at the same time is critical.

Most people never publish a book because they see the problems associated with both ways of getting a book published and they stop trying. If you try the big New York publisher route, the first step of finding an agent is not easy and it’s extremely difficult to get the publisher to take a book and pay an advance.

If you try the self-publishing route you right away are faced with a very steep learning curve as you are forced to accomplish dozens of technically difficult tasks. The total cost for self-publishing has been in the range of ,000 to ,000.

Luckily, there is a new alternative way to publish a book and make money for someone willing try something different. Anyone can avoid the publishing catch 22 and get the benefits of a big New York Publisher combined with Self-Publishing.

Strategy 1 – Don’t let go of your copyrights.

Being in control and making money from your book are the two biggest benefits to seek. You need to find a New York Publisher who doesn’t buy the copyright to your book, but allows and encourages you to use the information in your book to create other products that fit in with the book.

Strategy 2 – Get your book distributed as widely as possible.

Having a wide dissemination of your book with give you an advantage in sustaining sales as buyers/readers because they will be drawn to your website where you have other high-profit items for sale, exponentially increasing your income. Wide distribution is the biggest benefit of a New York Publisher.

Strategy 3 – Create a plan for book marketing that makes your book the center of a business.

Having good marketing plan is another great benefit of choosing a big publisher, because they will force you to have one. However, you can take it to a much higher level today. You should start creating a bestselling book business as soon as your have your book idea, rather than waiting until it is ready to be printed. Months or even years before the book is published, you will already be making money. This can even bring in more money than you’d ever get from a publisher’s advance. And you’ll enjoy the advantage of high sales because all of your products will sell the book when it’s printed and ready to be shipped.

ACTION POINT:

When you write a book, proactively look for the right publisher using the 3 strategies above and you’ll have the best of both worlds. Through the whole process from book idea to New York Times Bestseller, you’ll be making money. You’ll be able to create a book that becomes an automatic bestseller and might even earn you a passive 6 or 7-figure income.

If you need help to learn how to publish a book that makes money and makes you a bestselling author, then follow the formula that the top 1% use to reach that goal. Choose to use the Key Factors outlined above and keep your eye on the ball, and you’ll knock it out of the park

In a recession like we are currently in it’s important to learn how to increase profits.

What are the options?

Low and behold, it really should not be any surprise that the absolute top way that is encountered for the entrepreneur to make a difference is to find ways to market a book and make it a bestseller.

Congratulations, you’ve decided to publish a book…that’s great! Being a bestselling author can gain you credentials and help your business attract ever increasing numbers of customers And if those are your only goals, then the sooner you publish and market a book, the better. However, if you are just focusing on having a book fast, you might miss one of the best reasons for having a book…and that is to make money.

Getting an eternal bestseller credential and attracting more clients can actually be achieved quicker and easier says book business expert DrProactive Randy Gilbert, if you “slow down and take some time to create a bestselling business around your book”. DrProactive says you will end up with a higher profits, an outstanding book, and a continuing stream of revenue that far exceeds what you would have otherwise made with just a book.

It can make you a bestselling author, and a millionaire at the same time, which is why DrProactive named “bestselling business”. Learning how to write and market a book and building a business around it at the same time is super important.

No matter what subject your book is about, there are several ingredients that are helpful when marketing your book. If you want to sell lots of copies and make it a bestseller, then some features are essential. Everyone knows that in order for your book to be sold in retail stores, it must have an EAN barcode, an ISBN number, and certain bindings and features.

However, if you add certain less well known features to your book, you will hugely expand your book’s marketability. Did you know that there are a few common features in almost every New York Times bestseller? You can take advantage of the marketing research of the giant publishing houses to help your own book sell more copies.

Listed below are the top 7 features that will make it much easier to promote and market your book into becoming a bestseller. When you incorporate these features into your book from the beginning, your book will have an enormous advantage over the other books on the shelf.

Feature 1 – Choose a powerful theme and build it out. Give your book a zesty title that grabs attention. Outline your book and be specific with what you want in it so you attract the right people. Don’t just grab a bunch of your best ideas and slap a cover on it. That will get you a book, but it won’t be a bestseller. You want something that you (and others) will be proud to promote.

Feature 2 – Get stories from people other than yourself and you will be viewed as the expert of experts. Ask people to share a personal story in such a way that it has a self-help element. You’ll reach many more people with stories that teach the reader how to apply a lesson to their own problem than just a dry list of instructions. In every story, you should mix in Important resources, specific examples, strategies, tips, and insider secrets, whether they be from you or someone else.

Feature 3 – Quote lots of experts and you’ll build in promotional value. Each quote should be selected to fit in the topic and message of that chapter. Some experts may be flattered enough that they will help promote your book to their customers, which helps both of you. And, they might even buy some for themselves to give away to colleagues and special clients.

Feature 4 – Be proactive in asking for interviews and testimonials, and selecting a great person to write the Foreword of your book. Interview other experts if you can and use the opportunity to get relevant examples for your section of the book and audio clips for promotion. Your book will have greater credibility by including interviews and testimonials from experts.

Feature 5 – List all of the people and organizations who helped in creating the book. You might also seek a corporate sponsor who might fund some of the expenses in exchange for a prominent mention in the book. And it is often very helpful to seek out a sponsor to partner with in your promotion.

Feature 6 – Your book will be much easier to read and reference if you include an index. This feature will make your book much easier to sell to libraries which will enlarge your readership and help you draw more customers to your website. Yet this feature is often ignored in the book writing process.

Feature 7 – Make a list of associations, organizations, services, agencies, and other professionsals in fields around the subject of your book, and include it in your book as a topical rolodex in the resource section of your book. This feature will help increase your audience, and give those listed in the rolodex a reason to help you distribute and promote the book.

Extra Feature – Include a bibliography. Many people want to buy copies of books that reference their own book in a bibliography. Also, it makes your book more attractive those doing research. You can list the books of all the authors who were interviewed, quoted, or who gave stories and examples.

ACTION STEP:

The more features above you can add to your book, the easier it will be to market and promote. Put emphasis on the features that cause other people to want to help promote the book for their own sake. This makes the Law of Reciprocity work for your benefit because as they are helping themselves, they are also helping you, and vice versa.

If you want to find out more about how to market a book that makes money and makes you a bestselling author, then use the secret formula that others use to successfully hit that goal. Choose to use the Key Factors outlined above and keep your eye on the ball, and you’ll hit a home run every time.